Science

The differences between digital and print reading strategies
Studies show people read digital and print versions of the same material in different ways. What does this mean for indie creators?
 • John Ward
Books vs. Movies: which horror format is scariest?
What does the research literature say about which format is the scariest? What does that mean for indie creators?
 • John Ward
Growing your audience using PDSA cycles
Growth without specificity is a vanity measure and potentially destructive, yet is a ubiquitous promise on every digital platform. How and what does…
 • John Ward
How can sci-fi make you more creative?
A dive into another paper exploring the association between sci-fi and creativity. The secret? Transportation.
 • John Ward
Does being a sci-fi fan make you more creative?
Diving into the creativity research to understand the association between background interests and creativity.
 • John Ward
Libraries and crowdfunded comics
Getting your comics into stores is hard enough, but have you tried getting your book into the library?
 • John Ward
When should you launch/end your Kickstarter?
Analysis shows the launch and end day of a campaign do matter, and there are two optimal strategies to pursue.
 • John Ward
Does experience make you more successful at crowdfunding?
A dive into a new study on learning, experience-curves, and the relationship between experience and success in reward-based crowdfunding.
 • John Ward
Why do we enjoy horror movies?
Lessons from a horror movie study that could be useful for creators.
 • John Ward
Be fearless. Comment more.
Do you struggle to think of exciting updates to share with others? Do you doomscroll without interacting? Maybe it's time to try something new!
 • John Ward
The Blue Monday Effect
How launching on a Monday could sink your crowdfunding campaign
 • John Ward
I don't want to listen to the data, but...
Why I'm no longer planning to use Kickstarter for my new non-fiction book
 • John Ward
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