This is incredibly fascinating. I have also been thinking about some of these same ideas with promotion and engagement. This also isn't the first post I have read about waning social engagement. I for sure am a fan of working smarter, not harder!
Very interesting stuff! I think creative people have been led to believe that social media is a necessary evil for so long that it’s hard to think of alternatives. I wish I could think of a solution.
So I can understand these numbers better, what was your existing follower count on each of those social-media platforms? Was this listed on Kickstarter or another platform? Why did you choose to limit your campaign to four days?
Hi Brad. The follower count for each platform is listed in the post. As you can see they are not huge numerically, but my interest here is in the % I was able to reach using organic methods. This data is specific to the Kickstarter campaign and promotion. I was able to track that better as it was only such a short campaign - which is why I went with such a short timeframe. As I mention in the post, this is a low-powered case study using a simple comparative approach. There are many other elements that we could include for a detailed analysis e.g., priming activities (how active was I on the platform in the weeks or months before) so there are limits to the interpretation. This is just a quick snapshot of what I found in a case where there was no promotion window and a short-short time frame. Hope that helps
This is incredibly fascinating. I have also been thinking about some of these same ideas with promotion and engagement. This also isn't the first post I have read about waning social engagement. I for sure am a fan of working smarter, not harder!
Thanks, Chris. I think a lot of us are seeing the same issues, but I don’t know what the solutions are.
Very interesting stuff! I think creative people have been led to believe that social media is a necessary evil for so long that it’s hard to think of alternatives. I wish I could think of a solution.
I think part of the solution is for creators to not be so dependent on other people’s platforms. But that’s easy to say and not easy to achieve.
So I can understand these numbers better, what was your existing follower count on each of those social-media platforms? Was this listed on Kickstarter or another platform? Why did you choose to limit your campaign to four days?
Hi Brad. The follower count for each platform is listed in the post. As you can see they are not huge numerically, but my interest here is in the % I was able to reach using organic methods. This data is specific to the Kickstarter campaign and promotion. I was able to track that better as it was only such a short campaign - which is why I went with such a short timeframe. As I mention in the post, this is a low-powered case study using a simple comparative approach. There are many other elements that we could include for a detailed analysis e.g., priming activities (how active was I on the platform in the weeks or months before) so there are limits to the interpretation. This is just a quick snapshot of what I found in a case where there was no promotion window and a short-short time frame. Hope that helps